Where It Began

Some years ago I ventured into the world of scent, when I took a job for the well know perfume brand Jo Malone London. I was fascinated by the history, the prestige and the craftsmanship of the brand and I knew this was going to be my home for a while, therefore I invested so much of me into my work. 

During my time I learned things such as 

· How perfume is made 

· Different perfume notes 

· Best scent combinations 

· Links between scent and psychology 

This ignited such a passion in me that I knew one day I would be working for myself, using the power of scent as a foundation. 

Up until my point at Jo Malone London I had studied psychology, biology and wellness and so I knew that what I was learning about scent/perfume could go hand in hand with my existing tools. 

In 2022 I completed my studies as in deep tissue massage and took the decision to JUMP and begin to build something that would eventually become my career. 

Soul-Dier (my wellness brand) and The Happiness Expert (Therapy and Wellness Support) would merge to become the structure of my own business. It is still very early days and as with anything worth having I am super aware that this dream will take some time, not only because of the logistical aspects but because it also takes money to bring your dreams to life. Soul-Dier is focussed very much around the impact that scent has on our wellbeing. Whether this relates directly to mood or more indirectly to memory links which can then alter mood. I feel scent has a hidden power that so many are unaware of and I am determined to arm you all with the power so you can move forward in life with a more positive outlook/approach.